VEGA - It's Good to be Green

Vega is a plant-based nutrition company committed to plants, people and the planet. After a period of success, this growing and ambitious company decided it was time for a corporate space upgrade, and with that, they moved into a new office building: a brand-new construction in fact. The problem? While clean and spacious, the space was a bit of a cold shell – not the warm and inviting environment management had envisioned. Additionally, the concrete floors and exposed ceilings, mechanical and electrical, left much to be desired in terms of both acoustics and aesthetics. With the help of a team of designers at 34F Design both problems were overcome, and the results today speak for themselves.

Vega embraces a work from home model, so the new office needed decided cross-collaboration, socialization, and individual workspaces. An added challenge? Sprinklers and other building systems including pipes along the windows needed to be maintained. After meeting with the Vega project team, Erica Wickes, 34F’s Principal and CEO, devised a design plan that kept going back to Vega’s core values and would incorporate elements of the earth: lots of greenery, nods to sustainability and layers of light, with some creative installation techniques and building control concealment.

The space was infused with natural elements including concrete, glass, wood and plants. Whenever possible, sustainable products were chosen – and this spanned the gamut of product categories including paint with plant-based pigments and dyes, carpet with natural materials, PET felt acoustic products, and more.

Erica thoughtfully juxtaposed hard and soft elements whenever she could: concrete floors were balanced with sound-masking PET acoustic baffles at the ceiling; a moss wall was installed to play off a full wall installation of STRATAWOOD acoustic panels with linear wood slats. Thoughtfully placed, the lines of STRATAWOOD gracefully mimic the “V” in Vega, with multiple wood tones incorporated throughout for perceived movement. The natural look of wood was echoed in the woodgrain printed BLADE BAFLs, and likewise, the interesting installation was mimicked by rotating installation directions of the baffles themselves.

She also added in some elements of intrigue and whimsy: a custom-sloped glass wall challenges the principles of physics while a blender bicycle adds a focal point – and conversation (and smoothie!) starter - in the kitchen.

This stunning 10,000 square foot renovation was accomplished over the span of five months. All in all, the overall look of a forest knoll was achieved, and a color palette incorporating Vega’s new branding guidelines stays true to the company’s mission and values. Fräsch products helped to achieve this level of sophistication and serenity that is so important to Vega and will be appreciated by all who enter the space.