Fräsch’s Christmas tree can be assembled in under a minute – it comes in four pieces that easily slide into each other.
Slavka Younger, co-founder of Fräsch, says the trees were originally created for an architecture and design partner firm before the project grew into a larger charitable initiative.
“We were approached by one of our A&D partner firms to create modern Christmas trees from our recycled felt for them,” says Younger. “Which got us thinking—why stop with a few trees for one firm? Let’s figure out how we can make these Christmas trees available to anybody who wants one. So, we went into overdrive to design it … and put it out there in enough time for the holidays.”
Each tree is available in colors such as Arctic Ice, Eggplant, Moss and Berry Red to suit any interior color palette. A pack of 24 multi-colored ornaments and a star tree topper made from sustainable PET felt are also available while supplies last.
Younger says the company chose to work with ocean conservation groups as they take the brunt of the earth’s plastic trash epidemic. Many of Fräsch’s products are made from recycled plastic bottles from oceans and landfills and are recyclable, too.
Because initial interest in the trees has been overwhelming, Younger hopes they will become an annual tradition.
“We didn’t design these trees as a moneymaker,” she notes. “We designed them to spread some cheer around the holidays and hopefully be able to contribute to the organizations out there doing the hard and important work.”